01 Visual Development
02 Editorial
03 Branding
01 VISDEV
"Sweet Home"
A design exploration of different styles of the same theme: HOME SPACE.
🎵 "Let's Fall in Love" 🎵
night
day
"Words of Her"
Style Frame
(short film, 10min)
"Words of Her"
Scene Sketch
02 editorial
My exploration in editorial design investigates how visual elements can shape NARRATIVE and EMOTIONAL RESONANCE.
"KABIN" Album Cover
Illustration + Design
("kabin" = "flower vase" in Japanese)
Kinetic Typography: How Text's FORM Echoes Its CONTENT
immigration
you must disobey
starry sea
foggy memory
democracy
"Family Archive":
Using home videos and photographs as source material, the POSTER designs delve into the theme of NOSTALGIA.
CUSTOMIZED TYPEFACE
#book cover design
03 BRANDING
My branding case studies include:
(1) "zoop!" gelato
(2) Deep Ocean, AI-powered deep learning assistant
(1)
For zoop!, a gelato brand that highlights unconventional flavors, the idea is FUN.
I wanted to emphasize playfulness, as ice cream has always been a source of joy for both children and adults.
I chose a vibrant color palette, minimalist character designs, collage-style layouts, and halftone patterns to bring customers back to their childhood days of watching cartoons while enjoying ice cream.
The VISUAL IDENTITY system remains intentionally SIMPLE to align with the brand's core narrative of pure, uncomplicated joy.
KEY CHALLENGE: Maintaining the experimental spirit without sacrificing appetizing appeal.
(2)
Deep Ocean
AI powered learning assistant that highlights knowledge system building.
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